Entering into cocah outlet store in China, you can find many consumer survey based on China’s special design or carefully selected products.

Lady bags is one of the representative. The difference between the European and American countries, Chinese women of career women than more than 90%, they hope bags in the enough style, still can also apply to work and leisure and so on many kinds of different situation the need, so can put down the A4 paper bags are more Chinese women Consumer’s favor. For another example, Chinese people usually use credit card opposite less, daily cash more, plus RMB face value than the dollar is small, so in China sales wallet often put bayonet socket is not much, but hold cash relative more space. And a few months ago, had just finished A consumer survey in including xiamen, xi ‘an, shenyang, chengdu, some two three city, the local consumers are not like Coach previously expected that may lead to pay attention to brand identity, and the symbol of status, they don’t like to have a very clear brand logo of products . Based on this, the Coach on the future of the market products will tend to choose no obvious logo of products

In the past, Coach sold in China, the design of the product are all from the New York headquarters of the design team, all the Chinese market research results are sent to New York, according to research by the design team in the result of the demand of consumer product design. But in 2011, Coach made a new taste Try-according to Chinese festivals, the series product launch artists. 2012 years is the dragon, Coach and graffiti artists ZhangLan cross-border cooperation, rolled out only for the Chinese market sales “dragon totem” series man bag.

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