Category Archives: Coach

COACH’s “Tianmao” flagship store formally end to the business

Posted by admin on February 29, 2012 None comments

Began in February, COACH’s “Tianmao” flagship store formally end to the business. The reason for closure, the official explanation is could only a month of the operation period. However, this has been the industry for rapid interpretation, luxury electric business industry gradually to the downturn in another case. Domestic luxury electricity traders would also and Group purchase website stand, in a gorgeous, immediately after the encounter collective “winter”?
On 1.30, with the last a receiving evaluation, coach outlet flagship store over in “days cat” (formerly known as taobao mall) just a month after. A formal end to the business. Talking about the cause of the closed, “day cat” the relevant person in charge of this response times: “opened in at the beginning of the day and COACH the cat has been talk about on, in order to celebrate the 70th anniversary of the opening COACH brand in China’s first COACH official flagship store, business hours for one month. Time is up To end the established the operation period. ”

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Coach handbags

Posted by admin on February 22, 2012 None comments

Entering into cocah outlet store in China, you can find many consumer survey based on China’s special design or carefully selected products.

Lady bags is one of the representative. The difference between the European and American countries, Chinese women of career women than more than 90%, they hope bags in the enough style, still can also apply to work and leisure and so on many kinds of different situation the need, so can put down the A4 paper bags are more Chinese women Consumer’s favor. For another example, Chinese people usually use credit card opposite less, daily cash more, plus RMB face value than the dollar is small, so in China sales wallet often put bayonet socket is not much, but hold cash relative more space. And a few months ago, had just finished A consumer survey in including xiamen, xi ‘an, shenyang, chengdu, some two three city, the local consumers are not like Coach previously expected that may lead to pay attention to brand identity, and the symbol of status, they don’t like to have a very clear brand logo of products . Based on this, the Coach on the future of the market products will tend to choose no obvious logo of products

In the past, Coach sold in China, the design of the product are all from the New York headquarters of the design team, all the Chinese market research results are sent to New York, according to research by the design team in the result of the demand of consumer product design. But in 2011, Coach made a new taste Try-according to Chinese festivals, the series product launch artists. 2012 years is the dragon, Coach and graffiti artists ZhangLan cross-border cooperation, rolled out only for the Chinese market sales “dragon totem” series man bag.

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